WHAT KIND OF VISITORS WILL THE OPTIMIZATION OF WEBSITE PAGES PROVIDE YOU?
How do the visitors to your website find you?
There´s a big difference between hits to your site and qualified visitors to your site!
Hits are just a showing of your site´s home page that you can get by the thousands with pop under scripts and exit-exchange programs.
Qualified Visitors are people who looks for information, that found your site through a link on other site, or through a search on the Search Engines.
If a person knows your web site´s URL he can just type in on his browser and will find you, but MOST of your visitors won´t know that you exist before they find you, and they will find you thanks to the optimization of website pages.
The big difference between the hits and the qualified visitors, is that the qualified or targeted visitors are looking for the contents of your web site, and that from every 200 bulk untargeted visitors you will only get 1 qualified visitor, so you definitely need to go for the qualified targeted visitors.
Most of the places that talk about optimization of website pages will teach you tricks to get a better ranking on the Search Engines, they will teach you how to manipulate the relevancy algorithms of the Search Engines, to receive a better placement on a keyword search, but I think that the effort must not be put on the tricks, but on the quality of the content.
Why?
* Every trick that you use will be discovered sooner or later by the Search Engines
* If the Search Engines discover you, they will ban your entire web site
* Search Engines evolve month after month, and they become more and more complex to cheat
* Search Engines keep on changing their algorithm
* Your web pages must please the Search Engines AND your visitor (or they will click away as soon as they arrive)
And what pleases the Search Engines AND the visitors?
RELEVANT AND GOOD CONTENT about the keyword that they came looking for.
Do not waste your time in the optimization of website pages with the goal of manipulating the Search Engine´s algorithms, you will have to work too hard on the wrong part of your pages.
Work on your business instead, and write more optimized theme pages.
THEME PAGES
It´s a fact that you mustn´t just go for visitors to your home page, because although your targeted visitors match the content of your web site, they have never seen your site before, they don´t know that your site exists, and they will arrive to your website through a search about a very specific theme.
Your home page will have many different offers, and a lot of information that not everybody wants to read about. Then your targeted traffic campaign should never be based on your home page, because your visitors will read it for not more than 6 seconds, and either you catch their attention or they´ll be moving to another web site.
You need to write many theme pages specially designed, and this is where the optimization of website pages is needed.
Your theme pages must:
* Load fast
* They must not have pop ups or pop under
* They must show your unique selling proposition or give the information in a flash
* They must offer such a good content that will compel your viewers to read your other pages, or go to your site´s home page
* They must have a clear call to action
* They must provide an easy way to bookmark them
THE CONTENT
Your theme pages must have enough hooks to call the attention of the Search Engines.
The hooks are the specific keywords of each page (concentrating on only one keyword per page will do well).
Write every week a new web page and blend your hook (keyword) with excellent content about an specific theme.
You must make sure that you put your keyword...
* On the title tag
* On the keywords tag
* On the web page description
* On the body title
* On a comment
* On an image alt tag
* Bolded at any place of the body
* At the beginning, the middle and the end of your text
TWEAK AND TESTING
In every advertising campaign you have to do testing, and when you are in an optimization of website pages campaign, you could tweak your pages, and test them changing the headlines, the meta tags, the length of the body, the colors, the web page layout, etc.
But my advice is that you must concentrate on creating new good content.
Once you have written a web page, make sure that your content has all the topics mentioned on the content´s title and then stop the testing there, don´t tweak, just build more content, and once you have 20+ web pages, start a links exchange campaign.
And as you build more good content for more keywords, and start getting more and more inbound links from your links exchange campaign, your keywords will start to rank higher and higher without endless tweaking and testing.
And persevere! Keep on building good content pages and exchanging links, it may take months to see the results, but it´s like a snow ball, just start rolling it and..
YOU WILL SUCCEED!
* Your less competitive keywords will rank better first
* Your links exchange campaign will give you some links to start
* Then people will start writing you asking to exchange links
* Then your most competitive keywords will rank better
So the optimization of website pages, boils down to only three steps.
STEP 1: Build more and more web pages with good quality content, about keywords related with your web site´s theme
STEP 2: Start a links exchange campaign
STEP 3: Keep on building more web pages, and exchanging links, until you reach success
Showing posts with label optimization. Show all posts
Showing posts with label optimization. Show all posts
Wednesday, November 3, 2010
Saturday, October 16, 2010
2 Sure-Fire Methods Proven To Convert More Customers
If you're a marketer your number one concern is customers. You've probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consmer loyalty. But the tough question is, "How do I convert prospects into customers?"
There are a lot of people out there who see your ads, think about them, and maybe even say, "I ought to..." They're just waiting to be convinced to to do something about it. There is something you can do to get them moving!
1. Improve Your Offer
No on can pass up the deal that's "too good to resist." Think about it... how often do your customers want your product, but just want something else a little more? That leaves you with a long list of "almost sales" that have the potential to be converted into real sales and profit. Sweeten the deal. Make the offer so good they can't resist it.
Now, I'm in no way suggesting that you drop your prices to sweeten the deal. You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit. Bonuses motivate sales, maybe even more than cut prices.
Don't let them lollygag. Yeah, get them into the store pronto with a deadline. They may have to put a competitors purchase on hold to get your deal, but hey... what's wrong with that?
2. Follow Up
How would you like to increase your sales by more than 50 percent? Yeah, it sounds good! There's really a very simple tactic that you can implement... follow ups.
Chances are, prospective customers aren't going to buy your product the first time they see or hear about it. Maybe it'll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer. Do you have a follow up system in place?
Simply contact the "almost customer" every month with a new offer, or give them more information about the product they are showing interest in. It doesn't have to be an intricate process. Keeping the contact there goes a long way toward building trust... the key to finding life-long customers.
Internet Marketers experience a high number of customers who browse their site, then click away. You can't follow up without some form of contact information. A great way to gather the info you need is to offer a free ebook or informative report that consumers will find of interest. Once they've given you the information to email them the product, you have what you need to keep in contact, and work on converting them into loyal customers.
Personalize as much as possible. If you can get the firstname of your customer... great! Personalized messages have greater appeal than "addressed to occupant" messages.
There are a lot of people out there who see your ads, think about them, and maybe even say, "I ought to..." They're just waiting to be convinced to to do something about it. There is something you can do to get them moving!
1. Improve Your Offer
No on can pass up the deal that's "too good to resist." Think about it... how often do your customers want your product, but just want something else a little more? That leaves you with a long list of "almost sales" that have the potential to be converted into real sales and profit. Sweeten the deal. Make the offer so good they can't resist it.
Now, I'm in no way suggesting that you drop your prices to sweeten the deal. You can just as easily load it up with bonuses to increase the perceived value without cutting away at your profit. Bonuses motivate sales, maybe even more than cut prices.
Don't let them lollygag. Yeah, get them into the store pronto with a deadline. They may have to put a competitors purchase on hold to get your deal, but hey... what's wrong with that?
2. Follow Up
How would you like to increase your sales by more than 50 percent? Yeah, it sounds good! There's really a very simple tactic that you can implement... follow ups.
Chances are, prospective customers aren't going to buy your product the first time they see or hear about it. Maybe it'll be the third or fourth, but they have to hear from you that third or fourth time before they actually become a customer. Do you have a follow up system in place?
Simply contact the "almost customer" every month with a new offer, or give them more information about the product they are showing interest in. It doesn't have to be an intricate process. Keeping the contact there goes a long way toward building trust... the key to finding life-long customers.
Internet Marketers experience a high number of customers who browse their site, then click away. You can't follow up without some form of contact information. A great way to gather the info you need is to offer a free ebook or informative report that consumers will find of interest. Once they've given you the information to email them the product, you have what you need to keep in contact, and work on converting them into loyal customers.
Personalize as much as possible. If you can get the firstname of your customer... great! Personalized messages have greater appeal than "addressed to occupant" messages.
Friday, August 27, 2010
How To Generate Traffic Using Only Free Methods
Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.
While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.
How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.
Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.
With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.
You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.
Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.
Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.
Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.
Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.
All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.
ForYourSites
While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.
How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.
Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.
With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.
You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.
Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.
Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.
Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.
Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.
All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.
ForYourSites
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